Google Ads Search Certification Answers

  1. Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
  2. What two ad extension types can also be served as automated ad extensions? (Choose two.)
  3. As an advertiser, creating your first text ad in Google Ads is a simple five-step process.
  4. Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products.
  5. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
  6. Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online.
  7. Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.
  8. Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.
  9. How can ad extensions contribute to increasing user engagement?
  10. Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
  11. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible
  12. What is a main benefit of using Search Audience solutions?.
  13. What content could be used for a structured snippet extension?
  14. Trina sells dolls and accessories and doesn’t have much time to update her Search campaigns with her ever-changing inventory.
  15. Wendy is setting up a Customer Match strategy to reach a list of prospective customers.
  16. Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign.
  17. You’d like to improve an ad’s perceived quality during an ad auction.
  18. In-Market audiences would be suited to reach which user?
  19. Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.
  20. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.
  21. Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours.
  22. Each Similar Audience has its seed list members removed to ensure what?
  23. Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  24. Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).
  25. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.
  26. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.
  27. What’s an accurate description of callout extensions?
  28. Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers.
  29. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  30. A water-sports company specializes in custom-made watercraft and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad match modifier.
  31. Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
  32. Match these Search Audience solutions with the benefits they can bring to your campaigns.
  33. What can the Performance Planner recommend?
  34. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.
  35. What does adding callout extensions to your Google Search ads enable you to do?
  36. Yan is working on a Remarketing List for Search Ads campaign.
  37. It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison.
  38. Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information.
  39. Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business.
  40. Bob’s electronics company is launching the sale of new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad.
  41. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  42. John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website.
  43. Trina is using automated bidding as part of her Google Ads Search bidding strategy.
  44. Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position.
  45. Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics.
  46. A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.
  47. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.
  48. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of search results.
  49. Sandy an expert on Search marketing knows she should use extensions effectively in order to optimize her Google Ads campaign results.
  50. What does Performance Planner automatically do?
  51. It’s best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.
  52. What’s the main goal of the Google Ads Performance Planner tool?
  53. How often should you repeat the budget planning process?
  54. Which of the following are components of Performance Planner’s forecast methodology?
  55. How are optimization score suggestions ordered on your Google Ads Recommendations page?
  56. How can optimization score help you enhance your advertising campaigns?
  57. Which of the following is a core benefit of Google Ads automated bidding?
  58. Hiroko has reviewed all of the available automated bidding strategies,. Which one should she choose, if she’s focused on conversions to increase online bicycle sales within her budget?
  59. What are some of the benefits of leveraging Google Ads automated bidding strategies?
  60. Hiroko is a digital marketing manager for an online bicycle store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her?
  61. Which of the following can be customized with audience signals to make Search campaigns more efficient?
  62. True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
  63. If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
  64. Why do search ad extensions matter?
  65. Which ad extensions can serve automatically?
  66. Match the marketing goal to the correct ad extension.
  67. Which of the following is a core benefit of Google Ads automated bidding?
  68. Match each autobidding strategy to the right campaign goal.
  69. How can Google Ads help you advance your business goals?
  70. Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
  71. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
  72. Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
  73. What is the key value proposition of Google Search campaigns?
  74. Arrange the items below in order of hierarchy, beginning with the top level.
  75. Which are the three required parts of a text ad?
  76. How many ads should be implemented per ad group?
  77. How does Google Ads generate responsive search ads?
  78. Which of the following factors wouldn’t change an account’s optimization score?
  79. Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

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